Analytics
Deep dive into email performance with comprehensive analytics and reporting.
Overview
Analytics provides detailed insights into your email campaigns, delivery rates, and engagement metrics.
Metrics Dashboard
Email Metrics
- Total Sent: All emails sent
- Delivered: Successfully delivered
- Bounced: Hard and soft bounces
- Failed: Delivery failures
- Delivery Rate: Percentage delivered
Engagement Metrics
- Opens: Email open tracking
- Clicks: Link click tracking
- Click Rate: Clicks/delivered ratio
- Unique Opens: Individual recipients who opened
Time Metrics
- Average Delivery Time: From send to delivery
- Peak Send Times: Best times to send
- Response Time: How quickly recipients engage
Charts and Graphs
Email Volume Over Time
Line chart showing email activity over selected period
Delivery Status Breakdown
Pie chart of delivered, bounced, failed emails
Template Performance
Bar chart comparing template usage and success rates
Device Types
What devices recipients use (Desktop, Mobile, Tablet)
Email Clients
Which email clients are most common (Gmail, Outlook, etc.)
Time Period Selection
- Last 24 hours
- Last 7 days
- Last 30 days
- Last 90 days
- Custom date range
- Year to date
Filtering
Filter analytics by:
- Template: Specific template performance
- Status: Delivered, bounced, failed
- Recipient domain: Group by domain
- Date range: Custom time periods
Exporting Reports
Export analytics data in:
- CSV: For spreadsheet analysis
- PDF: For presentations
- JSON: For programmatic use
Advanced Analytics
A/B Testing (Coming Soon)
- Test subject lines
- Test send times
- Compare template variants
- Automatic winner selection
Cohort Analysis (Coming Soon)
- Track user groups over time
- Compare behavior patterns
- Retention analysis
Custom Metrics
Contact us for custom analytics requirements including:
- Custom KPIs
- Advanced segmentation
- API access to raw analytics data
Best Practices
- Check daily: Monitor delivery rates daily
- Track trends: Look for patterns over time
- Test regularly: A/B test subject lines and content
- Segment data: Analyze by template, domain, time
- Export monthly: Keep records for reporting
Common Questions
When is data updated?
Analytics are updated in real-time with a 30-second refresh interval.
Can I track individual opens?
Yes, with open tracking enabled. Note: some email clients block tracking pixels.
How accurate is open tracking?
Open tracking is ~90% accurate. Some opens may not be tracked if images are blocked.
Related: Dashboard | Email Logs