User GuideDedicated Sending

Dedicated Sending

Get your own dedicated IP address for improved email deliverability and complete control over your sender reputation.

Overview

Dedicated Sending provides you with your own isolated IP address for sending emails. Unlike shared IP pools where your deliverability can be affected by other senders’ behavior, a dedicated IP ensures that your sender reputation is entirely in your hands.

Benefits

Own Your Reputation

With a dedicated IP, your email reputation is built solely on your sending practices. Poor behavior from other senders won’t impact your deliverability.

Improved Deliverability

Good senders often see 5-15% improvement in inbox placement rates with dedicated IPs, as ISPs can build trust specifically for your IP.

Enterprise Compliance

Many enterprise security policies require isolated infrastructure for email communications. Dedicated Sending meets these requirements.

Brand Protection

Your IP reputation is tied to your brand, not shared with unknown third parties.

Pricing

Monthly Plan

  • $35/month - Billed monthly
  • Cancel anytime
  • Full access to all Dedicated Sending features

Annual Plan

  • $399/year - Billed annually
  • Save ~5% compared to monthly
  • Cancel anytime (no refund for unused months)

Bonus Credits

All Dedicated Sending subscribers receive 5% bonus credits on email block purchases. For example:

  • Buy 10,000 credits → Get 10,500 credits
  • Buy 100,000 credits → Get 105,000 credits

How It Works

1. Subscribe

Navigate to Settings → Dedicated Sending and choose your plan (monthly or annual).

2. Automatic Setup

Once your subscription is active, we automatically provision your dedicated IP pool through AWS SES. This happens within minutes.

3. IP Warmup

New IPs need to build reputation with email providers. AWS SES handles this automatically through adaptive warmup:

  • Gradually increases sending volume
  • Monitors reputation per ISP
  • Typically completes in 4-6 weeks

4. Full Activation

Once warmup is complete (100%), all your emails are sent through your dedicated IP.

Subscription Status

Your Dedicated Sending status can be one of:

StatusDescription
PendingSubscription created, AWS setup in progress
Warming UpIP is in warmup phase, building reputation
ActiveFully operational, all emails use dedicated IP
SuspendedTemporarily disabled (contact support)
CancelledSubscription ended

Dashboard

View your Dedicated Sending status in Settings → Dedicated Sending:

  • Status: Current subscription state
  • Warmup Progress: Percentage complete (0-100%)
  • Emails This Month: Volume sent through dedicated IP
  • Subscription Type: Monthly or Annual
  • Auto-Renew: Whether subscription renews automatically
  • Period End Date: When current billing period ends

Managing Your Subscription

Upgrade to Annual

Switch from monthly to annual billing to save ~5%:

  1. Go to Settings → Dedicated Sending
  2. Click Upgrade to Annual
  3. Pay the prorated difference
  4. Annual billing starts immediately

Cancel Subscription

  1. Go to Settings → Dedicated Sending
  2. Click Cancel Subscription
  3. Access continues until end of current billing period
  4. Emails automatically switch back to shared pool after cancellation

Reactivate

If you cancelled but want to resubscribe:

  1. Go to Settings → Dedicated Sending
  2. Click Reactivate (if before period end) or Subscribe (for new subscription)

Best Practices

Sending Volume

  • Minimum: Send at least 10,000 emails/month to maintain reputation
  • Consistency: Avoid dramatic spikes (>3x normal volume)
  • Gradual growth: If volume increases, let it grow gradually

List Quality

  • Maintain bounce rate below 5%
  • Keep complaint rate below 0.1%
  • Regularly clean your email lists
  • Use double opt-in when possible

During Warmup

  • Be patient (4-6 weeks typical)
  • Don’t rush sending volume
  • Monitor deliverability metrics
  • Avoid sending to cold lists during warmup

FAQ

Who should use Dedicated Sending?

Dedicated Sending is ideal for:

  • Businesses sending 50,000+ emails/month
  • Companies requiring enterprise compliance
  • Senders wanting complete reputation control
  • Brands concerned about deliverability

What happens during warmup?

During warmup, AWS SES gradually increases the volume sent through your dedicated IP while excess emails flow through the shared pool. This ensures uninterrupted delivery while building your IP reputation.

Can I pause my subscription?

Currently, subscriptions cannot be paused. You can cancel and resubscribe later, but you’ll go through warmup again with a new IP.

What if my IP gets blacklisted?

With good sending practices, blacklisting is rare. If it occurs, contact support immediately. We can help investigate and remediate.

Do I need technical setup?

No. Everything is automatic. Once subscribed, your emails automatically route through your dedicated IP.

Technical Details

AWS SES Managed Dedicated IPs

FormaMail uses AWS SES Managed Dedicated IPs for:

  • Automatic warmup handling
  • Dynamic scaling based on volume
  • Per-ISP reputation tracking
  • Spillover to shared pool during warmup

Configuration Set

A dedicated AWS SES configuration set is created for your team, routing all your emails through your dedicated IP pool.

IP Pool Name

Your pool is named formamail-dedicated-{teamId} and is isolated from all other senders.

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